YouTube and Target Team Together for the Holidays

I personally shudder at the idea of going to the mall to shop for gifts during the holiday season - the crowds, the elbows, the lines - no thank you! As a result, I assumed savvy shoppers that wanted to avoid the crowds would use the internet in order to purchase gifts and get ideas for the holidays.

Social media is not only changing holiday shopping habits, it’s also changing how major retailers try to reach you with their messages of holiday cheer.

YouTube and Target have partnered to launch a custom channel that is themed entirely for the holidays. YouTube Holiday Solutions includes videos on everything from home and party ideas to recipes, gift giving tips, and Target-specific holiday videos and a Target gift guide.



I feel this was a great idea by YouTube and Target to leverage social media as a way to provide useful resources for consumers this holiday season. I just wish Target was in Canada!