Customize your own Outfit- Now There's an App for That

A friend of mine who works in marketing told me how she recently attended a Twitter seminar and the instructor said something that left a lasting impression on her - that if companies were a meal of spaghetti, that social media should not be the cheese sprinkled on top, but rather the hearty meatballs that accompany the noodles and sauce. Driving home the point, that companies should be incorporating and focusing on social media in their marketing strategies.

Social media is not just for 15 year olds posting pictures of what they did on weekends. Rather, social media tools (sites such as Twitter, Facebook, Digg, etc) allow for companies to generate exposure, opportunity , sales and new business partnerships.

Social media is a way to talk about products, become part of a community, engage conversations and create buzz. Companies will only gain by using social media tools and more should jump on the bandwagon.

The following is an article on Ralph Lauren's innovative marketing plan incorporating social media. Imagine picking up your iPhone, choosing an 'app' that allowed you to customize an outfit to your taste. Now imagine that you can order this outfit and have it shipped to your home within a few business days. Well, now you can.

Check it out: http://www.clickz.com/3634938