New Moon, Or Should I Say Three Wolf Moon?

November 20th is soon approaching and you know what that means... The Twilight Saga's second installment: New Moon!

To be honest, before the summer, I never even knew what the Twilight Saga was or why it was so popular. My 16-year-old cousin in Vancouver had the opportunity to meet the cast of the film while they were shooting and she posted a picture of herself with Robert Pattinson and Taylor Lautner as her Facebook profile picture. Everyone seemed to be commenting how lucky she was to have met these people.

Obviously, I needed to know what all the fuss was about, so I messaged her asking who these people were. This was the first time, I truly felt out of the loop (uh oh, am I getting old??) Anyways, as expected she was shocked and appalled that I had never heard of the popular craze and informed me that I HAD to watch the film because my life would not be complete without doing so (dramatic much?)

So one night, my friend and I ventured to the video store and rented it. Needless to say, I wasn't blown away by it, but I thoroughly enjoyed watching it. I thought some of the special effects were lacking, however later on I learned their budget was not overly large, and that the sequel to the film would have a much higher one.

With all the hype of New Moon soon to be hitting theatres, there's always bound to be spoofs and knockoffs, such as this one for your viewing pleasure:

Customize your own Outfit- Now There's an App for That

A friend of mine who works in marketing told me how she recently attended a Twitter seminar and the instructor said something that left a lasting impression on her - that if companies were a meal of spaghetti, that social media should not be the cheese sprinkled on top, but rather the hearty meatballs that accompany the noodles and sauce. Driving home the point, that companies should be incorporating and focusing on social media in their marketing strategies.

Social media is not just for 15 year olds posting pictures of what they did on weekends. Rather, social media tools (sites such as Twitter, Facebook, Digg, etc) allow for companies to generate exposure, opportunity , sales and new business partnerships.

Social media is a way to talk about products, become part of a community, engage conversations and create buzz. Companies will only gain by using social media tools and more should jump on the bandwagon.

The following is an article on Ralph Lauren's innovative marketing plan incorporating social media. Imagine picking up your iPhone, choosing an 'app' that allowed you to customize an outfit to your taste. Now imagine that you can order this outfit and have it shipped to your home within a few business days. Well, now you can.

Check it out: http://www.clickz.com/3634938